Oh dear… I have been saying that a lot recently, mostly because of work related issues, but oh deary me with this advert…

I was not expecting this type of advert from John Lewis!! At first I didn’t get it, but I’ve had to watch it a few times to understand the plot plus read the description in the box…

At first I looked at it and thought – this has nothing to do with John Lewis, last years advert was so much better than this! But after listening to Lily Allen sing a beautiful version of Keane’s “Somewhere Only We know” to this 2 minute cartoon clip of a bear who misses out on Christmas every year because he has to hibernate… That’s quite sad… The hare decides to put a present outside the bear’s hibernating cave which is actually an alarm clock to wake the bear up! That’s really cute and shows a sign of true friendship…

A bit of an emotional clip, I do like it, but I find this isn’t involving much of John Lewis’s products. It doesn’t tell me to go and shop there. It just tells me to celebrate with your close friends and family on those who miss out nearly every year…

Sorry John Lewis… nice advert, but it doesn’t work for my shopping instincts…