ESSO Poster Advert

Thought this was a very interesting poster advert… I feel like advertisers know where I live so they know where to put these odd ads. ¬_¬””
I actually saw this being put up at night and wondered why on Earth is there a poster ad with a red plastic border added to it?! Not sure about the wording either… Are they trying to write a Japanese poem (probably an English haiku) here? 
“Now at Esso.
Synergy Fuels.
A new look and a new journey.”

Almost there but last line doesn’t make it – too long. :p

I don’t drive, so I hope car owners understand the benefits of synergy fuels.

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