The International Christmas Adverts 2018 – Part 3 (IKEA)

The last of the International Christmas ads of 2018. Will try harder to find more in 2019.
IKEA always needs a separate post. In 2018, it seems a bit bleak but here’s four contrasting IKEA adverts that we should have a look at.
Spain – Anuncio IKEA Navidad 2018
4 Spanish families have a question and answer session. It seems everyone knows about social media stuff but not many details on their own family members! Keep those mobile phones away and start chatting to people. Make sure to watch this with the subtitles on.

Imagination:           ⭐⭐⭐⭐✩
Christmasy?:          ⭐⭐⭐⭐✩
My geeking rating: ⭐⭐⭐⭐✩

USA – Maybes :30
There’s a lot of maybes in this ad. Maybe IKEA USA tried to hard. Maybe.

Imagination:           ⭐⭐✩✩
Christmasy?:          ⭐⭐⭐⭐⭐
My geeking rating: ⭐⭐✩✩✩

Germany – IKEA Werbung: TV-Spot “Neues Weihnachten”

LOL. It’s a like-father-like-son situation here. Quite cute that the son copies his father in nearly everything they do.

Imagination:           ⭐⭐⭐⭐✩
Christmasy?:          ⭐⭐⭐⭐⭐
My geeking rating: ⭐⭐⭐⭐✩

Italy – Cambia il solito Natale con IKEA

This is my favourite IKEA ad! Two male shoppers end up getting stuck in a lift during Christmas Day. They decorate the lift, and I guess they end up spending the night there… Poor guys. At least they had their shopping with them, otherwise it would’ve been a boring Christmas in a lift. 😂

Imagination:           ⭐⭐⭐⭐⭐
Christmasy?:          ⭐⭐⭐⭐⭐
My geeking rating: ⭐⭐⭐⭐⭐

That’s it for the Christmas ads! May we see many more brilliant ideas for 2019. Just keep them under 2 minutes. 😵